Last December, the Hong Kong based media art studio Dimension Plus brought the Tagtool Bike to China! Our mission was to promote the animation movie „Loving Vincent“ in Shenzhen and Shanghai.
A Critical Mass
At each location OMAi artis Matthias Fritz went on a mobile projection journey, projecting visual elements from “Loving Vincent” and spontaneous Tagtool art. Matthias biked through the streets and lit up the walls on the fly. He was followed by several dozen biking and art enthusiasts.
Joining the dots
The routes were set along selected spots in the respective cities. In Shenzhen it passed places such as the Museum of Contemporary Art, the Shenzhen Book City or the Coco Park. In Shanghai the route went along the Huangpu River with projections at the Bund and in Pudong.
Flowers to the People!
It was a happening for the people of the city and many passersby stopped to enjoy the scenery. Lots of people doing night shifts paused their work to take in the art. On top of all this, the production team gave sunflowers to everybody who joined the experience!